This week, tdmedia (or me, who happens to run tdeferiamedia) was in attendance at the Georgia Hispanic Chamber's ribbon-cutting ceremony inaugurating their new office space in Buckhead, one the nicest areas within Atlanta.
The offices, which are classy, but not ostentatious, are across the street from a fancy new hotel-- the St. Regis. That, coupled with a high (and monied) traffic volume on tony W. Paces Ferry, will give the chamber terrific exposure to Atlanta's elite.
Speaking of Tony, I guess that's where I come in. My company was hired by the GHCC to do their new logo, as well as one for their new business incubator HACED. This was part of an overall branding exercise that has lasted all year to include the Chamber's largest fund-raising event, the annual gala, where corporate Atlanta dresses up for a night of awards and salsa-dancing.
The Chamber, you see, does a ton of good things for budding Latino-owned businesses like mine own. Part of their problem and what my company will help them with moving forward is marketing the good that they do.
It's here where I insert that tdeferiamedia did its part by offering several works pro-bono to help the cause.
The Chamber was invented and launched by the late Sarah Gonzalez, who I had the privilege of meeting several years ago when I was with The Atlanta Journal-Constitution (The AJC). A Cuban immigrant (like me), Sarah survived trials and personal tribulations to create a significant business chamber.
Ms. Gonzalez built a powerful entity and left a legacy that the current leadership is upholding in this economy. With the help of several key executives from corporate Atlanta like UPS's Gabe Vaca, and Hispanic success stories such as Leticia Willis, head of Willis Mechanical, the GHCC is in the process of articulating its message, and creating a longer-term vision that will hopefully, be stronger fiscally.
Absent from the board is Coca-Cola, who was involved before and now is not. This is major since Coke, an Atlanta institution, and probably the richest one at that, ended its support during a particularly painful time for everyone involved with the Chamber over a year ago.
I say this: Coke, come back, the GHCC needs you. Not only for much needed funds, but also for guidance and clout. UPS has stepped up nicely, but they can't do it alone. And with a skeleton crew who has valiantly managed to continue to espouse commerce, and create business opportunities for its members, Coke is the "it" that all members need. The GHCC wants to continue to provide opportunities for budding businesses and as they say in corporate speak, sponsors, like Coke, or UPS, will net new customer acquisition and maintenance. Big time.
To finish, TDMedia, who I launched over three years ago, is in this game. We took on this assignment so that we could provide the Chamber with refined, sophisticated imagery more as a labor of love than for a stipend.
I'm proud of designing a look and feel that it take them up a notch, or three. For photos of this week's event and a few examples of how it all all looked, go to http://www.facebook.com/pages/tdeferiamedia-inc/146097718740387?ref=sgm
and then, for a look at our work, go to www.tdeferiamedia.com.
Thanks all!
Tony
